Matsuri Festival

Festival offering free entertainment, craft and food booths, food trucks, contests and giveaways, kid’s craft activities, exhibits, and a community obon dance.


3:00 Welcome
3:05 Maui Okinawan Taiko (Drumming)
3:30 Taiko Center of the Pacific (Lion Dance)
3:40 Mayor's Message, Business Award
4:00 Taiko Center of the Pacific (Drumming)
4:15 Sam Sato Saimin Eating Contest
4:30 Shore to Shore Realty, Inc. Natto Eating Contest
4:45 Maui Taiko (Drumming)
5:10 Mitsune Kendo Dojo
5:20 Zenshin Daiko (Drumming)
5:45 Taiko Center of the Pacific (Lion Dance)
5:55 Maui Buyo Academy (Classical Dancing)
6:05 Taiko Center of the Pacific (Drumming)
6:20 Cosplay Contest
6:40 Maui Dance Klub
6:50 Passport Winner Announcements
6:55 Nakayama Minyo Kai (Folk Dancing)
7:00 Maui Dance Klub
7:05 Maui Minyo Kai (Folk Dancing)
7:25 Remembrance Blessing/Prayer
7:30 Obon Festival (everyone encouraged to dance) presented by Maui Taiko, Maui Minyo Kai, Nakayama Minyo Kai
This image for Image Layouts addon

2023 Maui Matsuri
Passport Program

Pick up passport at Festival Central and get stamps at the locations on the passport from 3pm to 6pm, and then return to Festival Central to get a free gift and enter a drawing for prizes.

The Festial map is printed on the back of the passport and can be found here.


Craft Descriptions
Aloha Botanicals Maui

Flowers and plants

Beads & Things by Kori

Jewelry and scarf coverups


Key fobs, shoe bags, pouches, case holder, yen wallets and scrubbies.  


Pearl jewelry (Tahitian, Japanese Akoya and fresh water)

Kissy Hawaii

Handsewn gifts and baby items

Lokelani Burlap

Repurposed Hawaii coffee burlap crafts, campfire mugs, coffee beans

Love CUT Hawaii

Stickers, vinyl items, custom/personalized creations, backpacks, pouches

Mise Kimono

Clutches with imported Japanese fabrics, kimono, yukata, obi, handmade happi coats


Athleisure clothing, bathing suits, tank tops, crop tops, flower picks, hats

Patricia Huntley

Happi coats, kanzashi, bags, pouches, t-shirts, towel sets, jackets, pokemon cards/boxes & sets


Exhibit Description

Chado Urasenke Tea Ceremony Demonstration

Observe and experience “The Way of Tea” prepared by ancient standards for Japanese royalty. Select participants will be able to experience this traditionally crafted tea with delicious sweets.
Gakuen Japanese Language School
Learn three forms of the Japanese language - Hiragana, Katakana and Kanji. Learn origami, the art of folding paper, to create unique items without using glue or scissors
Maui Sugar Plantation Display
Display on current Sugar Museum offerings and artifacts to include plantation worker attire and plantation life. Presented by the A&B Sugar Museum.
Japanese Cultural Center of Hawaii
Learning Hanafuda


Menu Items
Drinks, shave ice
water/soda/shave ice booth.
Oyako Tei
Nishime, bento (teri, omelette, spam), pickled veggies, spam musubi, yakitori bento
Only Ono BBQ
Roast pork, char siu, baked manapua, chicken curry puff, custard tarts
Restaurant Matsu
Shrimp tempura sushi hand rolls
Wailuku Hongwanji
Chow fun
Boy Scout Troop 1
Teriyaki meat stix, teriyaki meat with rice and corn, salted rice balls, scout snacks s’mores.


Truck Name
Menu Items
Sumo Dogs
Sumo dogs, chips
Dee’s Poi Mochi
Poi and ube mochi with dipping sauces, mud pie, jian dui, ice cream bao
Tru Grindz
Chicken hekka, Hawaiian plate, lau lau plate, poke nachos

Kodomo Corner

Make a stylized headband, worn as a symbol of perseverance or effort by the wearer. Can also be used for the obon dance later in the evening.
Uchiwa (fan) making

Design your own paper uchiwa and use it at the Maui Matsuri bon dance.

Origami crafts

Make a dinosaur, insect, airplanes, and lots more.

Coloring activities

Coloring activities and a lot more!


This image for Image Layouts addon

Cosplay Contest

Click on Image to Register
saimin eating contest

18th Annual Sam Sato Saimin Eating Contest

Sign up to enter at 3 pm – children and adult divisions; first six entries for each division accepted. Contest begins at 4:15 pm. The fastest eater wins. Winners receive Sam Sato gift certificates. All contestants win the saimin eating contest bowl.
natto eating contest

16th Annual Iwamoto Natto Factory Eating Contest

Sign up to enter at 3 pm – children and adult divisions; first six entries for each division accepted. Contest begins at 4:30 pm. The fastest eater wins. Winners receive TJ Warehouse Outlet gift certificates. All contestants win the natto eating contest bowl.

UH Maui College Great Lawn

Address: 310 Kaahumanu Ave, Kahului, Hawaii 96732
Date: May 27, 2023
Time: 3:00 pm – 9:00 pm
Festival Map:view map pdf


Event Sponsors

Entertainment Stage
Saimin Eating Contest
Natto Eating Contest